Gordon Macmillan
Feb 24, 2010

Twitter hits 50 million tweets per day and passes MySpace

GLOBAL - Twitter has passed the landmark figure of 50 million tweets being sent each day - more than 20 times the traffic the microblogging service was experiencing a year ago.

Twitter microblogging
Twitter microblogging
The leap to 50 million tweets per day, or 600 tweets per second, which does not include spam, shows the huge growth the service has notched up in the space of three years.

In 2007 Twitter users were racking up just 5,000 tweets a day. By 2008 that figure had grown to 300,000 and to 2.5 million per day in 2009. Last year proved to be the microblogging service's breakthrough year growing to 35 million representing an annual growth rate of 1,400 per cent.

The growth in tweets has put Twitter ahead of MySpace which is estimated to be hitting about 33 million status messages per day. In January 51.6 million unique users visited MySpace in the US, according to Nielsen, compared to 21.79 million unique users that visited Twitter. The data suggests that while Twitter has an overall lower number of users they are more communicative.

However, Twitter is still a long way behind social networking leaders YouTube and Facebook. YouTube is estimated to be serving as many as 1 billion videos per day.

In January, Costolo, chief operating officer at Twitter, said the service is ready to begin testing a new advertising platform shortly as he ruled out a stockmarket launch this year.
Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Agency Report Card 2024: Publicis Media

Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.

9 hours ago

How a Chinese gold brand is glittering from the 618 ...

Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.

10 hours ago

Uber launches 'Ride Offers' letting brands pay for ...

As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.

10 hours ago

Move and win roundup: Week of June 23, 2025

Sandpiper, OOH Capital, and more, in our weekly collection of people moves and account news.