Byravee Iyer
Nov 10, 2016

Twitter COO Adam Bain exits

CFO Anthony Noto replaces Bain.

Twitter COO Adam Bain exits

Twitter COO Adam Bain is stepping down, making the announcement in a series of tweets.

 
 

Bain said he’s ready to change gears and do something new outside the company. “I have nothing but love for this unbelievable company and product,” he said. “It’s been a privilege to have played a role in helping build something so special.”

 

Twitter has named chief financial officer Anthony Noto as COO effective immediately.

 

The news comes days after several senior resignations and a sales restructure in the region.

 

Bain became COO last year. He was previously Twitter’s president of global revenue and partnerships. During a 2014 visit to Singapore, Bain had told Campaign Asia-Pacific that his top priority is to work with brands to answer the “how Twitter” question.

 

“What is different about Asia is the way consumers view the platform. Where people in other parts of the world use Twitter for self expression, the audience in Asia spends much of its time seeking news and information,” he said.

 

Prior to Twitter, Bain was the chief technology officer at Fox Interactive Media where he led the company’s acquisition of MySpace.

 

Twitter said it will be cutting its staff by 9 percent globally and announced plans to discontinue its Vine app.


“We’re taking the necessary steps to ensure Twitter is well positioned for long-term growth,” CEO Jack Dorsey said.


Twitter’s monthly active users rose to 317 million in the September quarter, from 314 million the previous quarter -- relatively stagnant when compared to Instagram and Snapchat.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Campaign expands its coverage into Indonesia

The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.

3 hours ago

Spikes Asia 2025: In conversation with PR jury ...

As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.

5 hours ago

Creative Minds: Yuchien Wang on the path from ...

The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.

6 hours ago

Tech On Me: Can OpenAI’s new CMO turn brilliance ...

As OpenAI hires its first-ever marketing head, it’s a reminder that even the most groundbreaking technology needs a story—and a storyteller—to sell it.