GLOBAL - Direct marketers are already working out how to adapt to Gmail's new priority Inbox system amid fears that the new feature could lessen the impact of email marketing.
GLOBAL - Aegis has seen pre-tax profits rise by more than 8 per cent for the first half of the year to US$74.8 million (GBP48.3m) in the first set of results published by the media and research group since Jerry Buhlmann took over as chief executive in May.
GLOBAL - Twitter has hired Adam Bain, who has stepped down from his job as president of Fox Audience Network, to be its first president of global revenue.
GLOBAL - News Corporation is merging its digital ad platform Fox Audience Network with social media site MySpace, in a move it says will see more relevant ads delivered to MySpace members.