Twice is set to increase brand reputation and create a competitive share in the Chinese online market. The slogan ‘Have fun with fashion' coincides with the fashion line's constant update in trends and products. Twice is said to update 100 new products a week.
Mirko Wormuth, the founder and executive director at Twice, said eCommerce has become a significant element in commercial activities globally. This is the first time the company has appointed a digital agency.
Mathew McDougall, CEO and executive chairman at SinoTech Group, said his agency is also set to boost additional sales revenues for Twice in this partnership.
Twice Fashion Accessories is a fashion retail chain in China established in 2007. Headquarters in Beijing the operation currently holds more than 30 stores in major cities like Beijing, Shanghai, Tianjin, Chongqing.
SinoTech in May has also added the Qatar Airways on the portflio in May.
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