Tribal DDB hires regional digital strategy director

Cheung (pictured) was previously Carat & Isobar Hong Kong's group strategic planning director. 

He will be based in Hong Kong reporting to Amanda King, president of Tribal DDB Asia-Pacific, and will work alongside Carlos Palacios, also a regional digital strategy director at Tribal DDB Asia-Pacific.

Cheung's key focus will be the further development of Radar, Tribal DDB’s regional social media offering. He will also provide digital leadership for the agency’s regional clients. Radar services Tribal DDB's clients including Telstra, Smart, Watsons Group, McDonald’s and Abbott and Vitasoy. 

King said, "Radar comprises of six robust strategic modules. From governance, to analytics and real time insight, it is forming the foundation of many of our clients’ future market plans. It will be progressively rolled out across all Tribal DDB offices and Brandon will be an integral part of its development and execution, as well as finding new ways to lead and provide value for our clients.” 

Cheung added, “With top clients, top talent, and the top agency ranking, Tribal DDB is at the forefront of the digital industry in Asia. I’m excited to help fulfil Radar’s potential to become a market-leading social media product, that delivers business solutions rooted in creativity, technology and data analysis."