Tribal DDB celebrates real love in Marriage Central campaign

Marriage Central, an initiative under the National Family Council, has launched a campaign to push its agenda of growing strong, healthy and happy marriages.

Developed by Tribal DDB, the first phase of the campaign launched with the Singapore Love Poll, a tongue-in-cheek website aimed at finding out Singaporeans’ attitudes towards marriage.

“The objective of the poll is to capture the interest and curiosity of soon-to-wed and married couples and how their perceptions of marriage-related issues differ. Hence, making them realise the importance of Marriage Preparation and Marriage Enrichment Programmes before and during a marriage, respectively,” said Anita Fam, chairman of Marriage Central advisory board.

The results from the Love Poll will be featured in the next phase of the campaign, which rolls out on 16 February to 3 March. This part of the campaign will be carried on print and outdoor platforms.

The Singapore Love Poll and its results culminate in the Real Love Works festival, held from 25 March to 3 April, in a 12-day nationwide celebration of marriage.

Tribal DDB was re-appointed to the Marriage Central account after a pitch, extending the two-year partnership through to 2012.