Tribal DDB launches Marriage Central portal

Entitled “Real Love Works”, the portal is a national one-stop resource for information and advice on marriages and aims to address the needs of local couples at various critical life stages of married life. 

Fleishman Hillard and PHD Singapore are overseeing PR and media duties in the ATL and BTL communications that includes on-ground events such as a mass lover renewal ceremony for couples to be held at the Marina Barrage on March 21. 

Christopher Ang, executive director of Marriage Central, said: “More and more Singaporeans are going online for information. With this website, we seek to empower couples with both emotional and practical information about the realities of love and marriage to enable them to build a successful and rewarding married life.”

“The website provides various useful information addressing issues faced by couples including those who are looking for pre-marriage preparation, marriage enrichment and marriage self-help.” 

“Family forms the bedrock of society and a good marriage lays the integral foundation. We are thrilled to be involved in this initiative, and believe that through technology and social marketing, the core messaging will reach couples,” added Jeff Cheong, head and executive creative director for Tribal DDB Singapore. 

The National Family Council (NFC), part of Singapore's Ministry of Community Development, Youth and Sports, had appointed Tribal DDB, PHD and Fleishman Hillard to market its Marriage Central initiative in January.