SYDNEY - Toshiba has chosen Howorth, part of Ogilvy PR Australia, as its PR agency for the second time.
Howorth will manage PR for Toshiba’s notebook and AV businesses across Australia and New Zealand.
The agency previously worked for Toshiba for six years and will team-up with the brand again from 13 February 2013. It replaces Fuel Communications, which has worked with Toshiba for the last two years.
A representative from Toshiba indicated that social media would be an important component of its work alongside Howarth.
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