The appointment is effective May 1. Prior to joining Ogilvy Vietnam, he was in the same role at Ogilvy & Mather in Singapore between 2007 and 2009.
McCracken will report to Ogilvy Vietnam head, Katryna Mojica, who said: "Todd is a fantastic asset for us. He worked with us before, and it proved to be a happy and productive collaboration. His energetic approach makes him a good fit for such a dynamic market, and he shares our belief in the opportunity and potential of Vietnam."
Ogilvy & Mather Vietnam was recently awarded the entire creative business for Sony in March.
McCracken will report to Ogilvy Vietnam head, Katryna Mojica, who said: "Todd is a fantastic asset for us. He worked with us before, and it proved to be a happy and productive collaboration. His energetic approach makes him a good fit for such a dynamic market, and he shares our belief in the opportunity and potential of Vietnam."
Ogilvy & Mather Vietnam was recently awarded the entire creative business for Sony in March.
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