Benjamin Li
Jun 28, 2011

Thierry Vandewalle adds China duties to his Publicis Modem MD role

SHANGHAI - Thierry Vandewalle, the newly appointed MD of Publicis Modem Asia-Pacific, will be adding MD of Publicis Modem China to his job title, and relocating to Shanghai in July.

Thierry Vandewalle, MD of Publicis Modem Asia Pacific relocates to China
Thierry Vandewalle, MD of Publicis Modem Asia Pacific relocates to China

Vandewalle (pictured) will be tasked to drive further the digital network's positive momentum in the region. He will have particular focus on the fast growing Chinese market where he will be MD of Publicis Modem China, in addition to his regional duties.

Chenghua Yang, managing director at Publicis Shanghai/Guangzhou says the shift of focus and relocation to China is due largely to the greater business opportunities available in China, as compared to Southeast Asia.


Formerly CEO of Publicis Modem France, Vandewalle is a recognised digital thought leader and entrepreneur. He co-founded leading French digital marketing agency Wcube in 2000. Under his leadership, Wcube became one the leading web agencies in France and was acquired by Publicis in 2007.

Meanwhile, Vivian Yeung, former general manager at Publicis Modem has just joined Dentsu Singapore as head of digital solutions. Yang explained that Rayne Chow, GM of Publicis Beijing will be taking Yang’s role.
 

Source:
Campaign China

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