The thinking behind Playboy-branded vodka

Playboy Enterprises has partnered with VuQo, creators of the coconut-distilled VuQo Vodka, to develop a new Playboy Vodka exclusive to Asia. Slated to launch in the third quarter of 2013, Playboy Vodka will be available in Australia, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

Aiming to bring consumers the best the world has to offer across content, product and experiences, Playboy Enterprises is investing to expand into additional licencing categories in Asia-Pacific, a company spokesperson told Campaign Asia-Pacific.

“The addition of a distinctive spirit in the region further extends the brand into a complementary market offering among consumers,” he said.

Distilled from sugar cane, Playboy Vodka will be a high-quality premium spirit that reflects the essence of life lived with style for Asian consumers, according to the company.

Playboy Vodka will be manufactured in the Philippines and distributed by VuQo with a gradual market-by-market rollout to both on-premise and off-premise accounts, according to Playboy.

The brand launched an HD channel for Asia on AsiaSat 5 in Janaury, operates the Playboy Club at the Sands Macau, and has a multitude of retail shops across the region. A club in India was slated to open in December but has faced criticism and has reportedly been delayed.