Faaez Samadi
Nov 7, 2017

The Hoffman Agency opens in Indonesia

New Jakarta office the PR firm’s seventh in Asia-Pacific.

The Hoffman Agensi Indonesia team with founder Lou Hoffman (centre)
The Hoffman Agensi Indonesia team with founder Lou Hoffman (centre)

The Hoffman Agency has opened its Indonesia practice with a new office in Jakarta.

Previously Hoffman worked with Jakarta-based communications firm Qycomms. That firm's principal, Cici Utari, now becomes head of Hoffman Agensi Indonesia.

“There’s a connection with Cici that’s tough to quantify,” said Caroline Hsu, APAC managing director at Hoffman. “Both agencies share plenty of common ground, not the least being a client-centric mentality. A Hoffman-branded office in Indonesia was really a natural progression of the relationship.”

Hoffman Agensi Indonesia formalises the PR agency’s presence in Southeast Asia’s largest market, after working for clients in Indonesia for the past six years, including Avast Indonesia, Build Eco Xpo and TÜV SÜD Indonesia.

Lou Hoffman, founder and CEO of The Hoffman Agency, said the move into Indonesia is a long-term plan, just like the firm’s China entry in 1999. According to PricewaterhouseCoopers, Indonesia will be the world’s fifth-largest economy by 2030.

“By not emphasising individual office P&L like other global agencies, we’re better equipped to take on multi-market assignments involving Asia as well as the US and Europe,” said Hoffman.

Jakarta becomes The Hoffman Agency’s seventh APAC office, alongside Singapore, Hong Kong, Shanghai, Beijing, Seoul and Tokyo. Globally, Hoffman said the agency predicts more than 20% growth in 2017, and reported US$11.3 million revenue in 2016. 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

15 hours ago

Award-winning economist Tim Harford on the three ...

Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when considering data.

15 hours ago

Campaign announces agenda for debut of Campaign ...

Programme of editorial and partner events will run across the week of the festival in June.

2 days ago

Southeast’s Asia’s top 50 brands 2025

After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.

2 days ago

Mindshare, EssenceMediacom China chiefs exit

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.