Dubbed as “the Economist in evening dress’, by the publisher, Intelligent Life will be bounded in the centre of the usual Economist magazine. the of the Economist Magazine, free to the readers for anyone who is seeking for a ‘rewarding cultural experience’.
In Asia, the insert will spread across 32 pages consisting of an editorial selection conveying the breadth and depth of arts, entertainment and lifestyle news with specific interest to readers in Asia.
There will be 20-25,000 copies in each market, and the previous cover lifestyle story coverage include in-depth interviews with musicians Bob Dylan and Pete Townsend, as well as insight into Grace Coddington, creative director known as the ‘Godmother of style’. The publication is still finalising its October editorial line up.
"It shows that The Economist is moving to local markets, and high-end readers are always difficult to reach, hence advertisers can reach out to our curent readers with this 32-page extra content," said Robert Ferguson, sales director of the Economist Group.
Within six to nine months, the group plans to take a more informed decision on whether to publish Intelligent Life as an independent title.
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