Text100 makes APAC appointments, restructures Malaysian senior management

In her new role, Rosier will be focusing on Text100’s key clients, including IBM. Rosier, who will continue to be based in Australia, was previously senior consultant for Text100 Australia and Asia-Pacific sales and marketing lead.

Reporting to Anne Costello, Text100 regional director for Asia-Pacific, both Gupta and Lee will continue to be based in Singapore and Malaysia, respectively. Gupta is tasked with driving new business activities and winning key regional accounts, while Lee will be focused on profiling the agency’s work through paid, owned and earned channels.

“At Text100, we embrace a uniquely connected and collaborative culture built on the idea of operating as one team around the world,” explained Costello. “The geographic distance will not affect the productivity and effectiveness of our teams.”

In addition, following the departure of Malaysia managing consultant Min Chow in December, senior account directors Chee Yih Yang and Corina Chee (no relation) have been promoted to co-office leads of the Malaysian office. Reporting to Marc Ha, Text100’s vice-president and managing consultant for Singapore and Malaysia, they will share the responsibility of running the country office. Based out of Singapore, Ha will visit the Kuala Lumpur office when required.

According to Costello, the decision to appoint joint co-office leads was in the interest of continuing the agency’s client relationships even in times of transition. “This arrangement allows both of them to share the responsibilities of running the business and tap on each other’s strengths. It also provides them the flexibility to retain their client consulting roles.”