Tequila Digital Singapore hires Oz Dean as creative director

Austen ‘Oz’ James Dean has a strong track record in the digital space and over the past six years has worked for some of Sydney’s top digital studios, including Droga5, Happy Soldiers, The Furnace, Pollen, Deepend and Host.

His work has been acclaimed internationally including recent silver and bronze awards from the ADMA and a Clio Bronze.

Dean joins Tequila Digital Singapore from Sydney-based Tequila Australia where he was involved in driving digital campaigns for the agency’s major clients.

The CD role has been vacant since Rupert Hancock left in November 2010 to become creative group head at DDB Sydney.

Brent Farrell, Tequila Digital Singapore’s managing director, described Dean’s appointment as a coup for the agency.

“Oz is a key addition to the team. He brings a breadth of creative, ideation and problem solving skills that will help us continue to raise the level of our craft in the digital space,” Farrell said. “He is a digital pioneer. He has lived 'Disruption' his entire career. And the fact that he’s genuinely a team-first leader makes him the perfect fit for Tequila Digital as we continue to grow our footprint in the Asia-Pacific arena.”

Commenting on his move north, Dean said he has been on the hunt for a new creative home for some time, an opportunity that could engage and excite him in terms of its digital opportunities.

“The chance to join a growing team and manage projects from end-to-end, the strategy, the approach, always with an eye on the high quality outcome is what I have been looking for as a next move in the business,” he added.