Lim started her career in creative agencies working across various industries including automotive, finance and FMCG. In the past five years, she delivered integrated marketing solutions for brands such as Daimler and MasterCard.
Lim will be responsible for providing thought leadership and driving integrated planning work for clients such as Michelin, Singapore Tourism Board and the Economic Development Board at MEC.
Teh joins MEC from HP where he spent more than 10 years working in analytics functions. His last role was leading a team of marketing analysts across various products and marketing groups.
At MEC, Teh will now work with the team to ensure that digital and data is fully integrated throughout all areas of the business and to deliver best-in-class analytics for clients.
Lim will report to Connie Chan, MD of the agency, while Teh will report to Rafis Kadir, regional director of MEC: Interaction.