TBWA adds new talent in New Zealand

Waugh and Barclay will run a group of accounts with a team each underneath them.

Waugh joins TBWA after three years’ maternity leave. She brings with her an impressive CV including leading the Vodafone account at JWT Sydney and also having worked as GAD at M&C Saatchi Sydney and at Ogilvy London.

Barclay has spent the last three years as GAD at Saatchi & Saatchi Auckland where she worked on accounts such as Telecom, Sanitarium, Sealord, Breast Cancer Research Trust and Griffins.

“We made a strategic decision to invest at the top level and these appointments follow the addition of talent such as planning director Tracey Lee and the new MD of Tequila Geoff Devereux. The third group head will work primarily on ANZ and we are still searching for the right person," said David Walden, CEO of the TBWA group of companies.