TAIPEI - TaiShin International Bank called a three-way creative pitch in Taiwan three weeks ago, and participating agencies are expecting the results soon, according to an agency source who was invited to join the pitch.
TaiShin Bank is one of the top four banks in Taiwan competing with China Trust, Cathay United and Fubon Bank.
BBDO is the current creative agency for TaiShin Bank.
The first round included United, BBDO and Chiel, while only BBDO and United made the cut for a second round, according to sources.
A source added that the pitch is happening as part of a regular three-year procurement cycle.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.
Studio.One makes its debut with several ex-AKQA staffers.
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.
.jpg&h=268&w=401&q=100&v=20250320&c=1)