STB launches ‘Only in Singapore, Right Now’ campaign in Jakarta

The new campaign, 'Only in Singapore, Right Now', airing in Jakarta, communicates the message of tailored experiences based on consumer requirement.

Indonesians travel to Singapore for new experiences as they are already familiar with the destination’s attributes. Social media is the biggest source of information sharing.

“The ‘Only in Singapore, Right Now’ campaign [draws on] such valuable insights to deepen our engagement with this important market,” said Sophia Ng, assistant chief executive of the STB's marketing group. “We aim to facilitate easy access to the host of activities and lifestyle options coming up in the near future.”

To attract more frequent travellers, the YourSingapore Live website provides the Indonesian market a one-stop platform to the latest happenings in Singapore, as well as the ease of booking flights and event tickets, she added.

In addition to STB’s marketing efforts incoporating PR, print, mobile, above-the-line advertising and digital tactics like social media, facebook and twitter, the campaign incorporates strategic collaborations between STB and partners like AirAsia Indonesia and Standard Chartered Indonesia, to co-create and offer exciting offers and benefits to consumers that can be found only In Singapore.

AirAsia Indonesia provides a total of 13 daily flights to Singapore from four cities in Indonesia: Jakarta, Bandung, Yogyakarta, and Bali, while Standard Chartered Bank Indonesia’s tie-up with STB will offer Indonesian visitors a variety of discounts and rewards in more than 1,000 Singapore establishments.