Starcom Guangzhou retains Céstbon’s media account

The media agency will be working on Céstbon's portfolio of brands, including Céstbon bottled water, Mulen, Fire and Afternoon Milk Tea.

Starcom Guangzhou has been the incumbent agency for the past three years, helping to solidify Céstbon's market position in Southern China through a series of integrated marketing solutions, said Ellen To, managing director of SMG Guangzhou.

In 2014, Starcom Guangzhou played a pivotal role in integrating the bottled-water brand into the fourth installment of the Transformers movie, according to Ricky Li, marketing director for Céstbon, who described it as a "fruitful partnership".