Starbucks taps into Taiwan coffee culture with new RTD offer

The Taiwan launch of Qandi Caramel, which takes its name from Crete, the Mediterranean island where caramel was first made (Arabs christened Crete Qandi, meaning 'made from sugar'), marks a global debut for the new drink, which will roll out in Japan next year.

New print ads linked by the common theme of inspiring moments generated by each flavour have also been developed for other two flavours in the Discoveries line, Seattle Latte and Milano Espresso, but have yet to be released. Starbucks first launched Discoveries, which retails at major convenience stores, last year.