Developed alongside TBWA Tequila Hong Kong, The Journey will reportedly look beyond the banking industry and offer lifestyle coverage to “high net worth individuals”, according to a statement from TBWA.
The statement noted that the bank was looking to deepen client relationships and “support new acquisition efforts”. The first issue will deal with topics such as wealth creation and the psychological mindset of investors.
Jacqui Brabazon, the bank’s global head of marketing, claimed that the magazine would facilitate “an ongoing dialogue” with its readers.
“We see an ongoing progression in terms of design innovation and content in future issues as we work towards our goal of delivering a digital publication that is both state-of-the-art and relevant to high net worth clients,” Brabazon said in the statement.
Earlier this year TBWA retained Standard Chartered globally following a pitch against Ogilvy.
The statement noted that the bank was looking to deepen client relationships and “support new acquisition efforts”. The first issue will deal with topics such as wealth creation and the psychological mindset of investors.
Jacqui Brabazon, the bank’s global head of marketing, claimed that the magazine would facilitate “an ongoing dialogue” with its readers.
“We see an ongoing progression in terms of design innovation and content in future issues as we work towards our goal of delivering a digital publication that is both state-of-the-art and relevant to high net worth clients,” Brabazon said in the statement.
Earlier this year TBWA retained Standard Chartered globally following a pitch against Ogilvy.
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