In association with The Brand Union, Spikes Asia is inviting industry peers in advertising, media, design, digital, PR and their clients to submit samples of their personal photography. The best will be selected by visual artist and photographer John Clang, and displayed in the heart of the Spikes Asia Festival itself.
The top entrants will be offered the opportunity to become Getty Images contributors. In addition, the creative team from Getty Images will be offering free portfolio reviews at the exhibition.
The brief is very simple - with participants asked to "capture a moment that makes the mundane look beautiful". SpikesAlso is free to enter. Participants are asked to submit up to three original photographs by 5 September.
“SpikesAlso will celebrate rediscovering everyday life as an art form and will provide a unique platform for those across the industry to showcase another side of their creative output,” says Myriam Coupard, Spikes Asia festival director.
"A good photograph is one that brings us face-to-face with our own existence. It pulls the stranger standing next to us into the intimate radius of our life. It collapses the beauty and strangeness around us into one," added Clang, who will curate the exhibition.
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Graham Hitchmough, managing director of The Brand Union Singapore, said his organisation was proud to sponsor the new event. "As the foremost showcase of the region’s creative talent, Spikes provides a platform to share and celebrate every facet of our industry. SpikesAlso has been designed to extend this even further, by shining a light on the design and craft skills that are the lifeblood of what we do," he said.
The SpikesAlso photographic exhibition will be available for all delegates to view during the three days (18 to 20 September) of the Spikes Asia Festival.