Spikes Asia 2017 opens for registration, announces Tangrams integration

The Spikes Asia Festival of Creativity has opened delegate registration for 2017 and announced that the festival will now host Tangrams Effectiveness @ Spikes alongside the Spikes Asia programme.

The festival takes place at the Suntec Convention Centre from 27 through 29 September.

Tangrams (formerly the Asian Marketing Effectiveness and Strategy Conference & Awards) recognises and celebrates marketing ideas that deliver solid results to transform businesses and brands. The Tangrams Effectiveness @ Spikes programme will explore in depth how strategies are impacting businesses, brands and the wider industry.

“The reality is that the body of evidence that creativity drives return on investment is irrefutable and accordingly, the inclusion of Tangrams Effectiveness within the most important creative festival in Asia, Spikes Asia, is totally appropriate and a step forward in terms of both inspiration and learning in this increasingly complex landscape," said Terry Savage, co-chairman of Spikes Asia. "It’s a benefit to the creatives, it’s a benefit to the marketers—a festival that encompasses all that is important in our industry."

The Tangrams Effectiveness @ Spikes programme will begin with the Tangrams Awards ceremony on the first evening of the Festival, Wednesday 27 September. Over the next two days, the Tangrams Effectiveness @ Spikes programme will explore critical topics and viewpoints on marketing effectiveness on a dedicated stage at the festival.

In addition, the Festival will expand its talent and training inititatives to include the Tangrams Effectiveness Academy, which will run alongside the Young Marketers Academy, Young Creative Academy, Young Media Academy, Young Account Executive Academy and Young Digital Academy.

A full Spikes Asia delegate registration will include access to the Tangrams Awards ceremony, the Spikes Asia awards, and the three-day festival programme, which includes two days of Tangrams Effectiveness @ Spikes.

For further information please see www.spikes.asia.