Creative agency iris London is behind the multichannel campaign. Singapore is one of the first countries to launch the ad besides Germany, Brazil and Croatia. This follows Sony’s recent rebranding efforts incorporating the line ‘Make.Believe’.
Through all above-the-line advertising and social media activities, the PlayNow plus offers unlimited music downloads and plays directly from Sony Ericsson’s music bank.
The commercial turns rain drops into musical notes. The rain seeps through every seam and, culminating in a musical downpour to symbolise the concept of ‘music in the air’.
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Credits:
Project Raining Music
Creative agency iris London
Copywriter David Dyer
Art director Grant Hunter
Planner David Warren
Media agency MEC
Production company Knucklehead
Directors Ben and Joe Dempsey
Editors Joe Guest, Ed Cheeseman
Post-production company Glassworks
Audio post-production company Adelphoi Music, Grand Central
Exposure Television, print, outdoor, cinema, online, in-store
Through all above-the-line advertising and social media activities, the PlayNow plus offers unlimited music downloads and plays directly from Sony Ericsson’s music bank.
The commercial turns rain drops into musical notes. The rain seeps through every seam and, culminating in a musical downpour to symbolise the concept of ‘music in the air’.
Credits:
Project Raining Music
Creative agency iris London
Copywriter David Dyer
Art director Grant Hunter
Planner David Warren
Media agency MEC
Production company Knucklehead
Directors Ben and Joe Dempsey
Editors Joe Guest, Ed Cheeseman
Post-production company Glassworks
Audio post-production company Adelphoi Music, Grand Central
Exposure Television, print, outdoor, cinema, online, in-store
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