sony ericsson
Event marketing goes guerrilla
Seven low-cost guerrilla marketing stunts you can replicate at your next event.
2012 Social Media Week in action at Hong Kong's Harbour City
2012 Social Media Week took place last week, with local shopping mecca Harbour City hosting four interactive sessions on the fashion, travel, food and beverage, and technology sectors. The events took place at an indoor basketball court, with live-streaming on Facebook, Twitter, and Weibo. Representatives from Nike, Finnair, Hong Kong Disneyland, Sony Ericsson, and Loewe shared successful case studies, and some participants even indulged in a little planking.
PHD takes global Sony Ericsson media account
GLOBAL - PHD has been awarded the US$200 million global media planning and buying account for mobile phone giant Sony Ericsson.
Draftfcb Beijing wins two accounts
BEIJING - Draftfcb Beijing has expanded its portfolio with the addition of Sony Ericsson and the Kangnai fashion brand.
GADGET UPDATE powered by Stuff: Sony Ericsson, Nokia, Samsung and more
Here is the week's round-up of the latest gadgets and reviews. Powered by Stuff Magazine.
Sony Ericsson unveils Xperia campaign in HK
HONG KONG - Euro RSCG and Sony Ericsson have collaborated on an integrated campaign to launch the new Xperia Play, the first Playstation certified smartphone.
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