Jenny Chan 陳詠欣
Jul 10, 2014

SMG China secures priority access to Tencent behavioural data as part of MOU

SHANGHAI - Starcom MediaVest Group (SMG) China and Tencent have formed a strategic deal that will see the two companies working together on data-analysis and prioritised ad rollouts—marking the first time a media agency has partnered with a powerful mainland internet concern.

L-R: John Sheehy, Justin Low, Lisa Weinstein, Robert Sue, Bertilla Teo, Laura Desmond, Jeff Kwek, SY Lau, Steve Simpson, Jeff Dow

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