Faaez Samadi
Oct 5, 2017

Smaato hires new product lead

Industry veteran will oversee global product and ad tech strategy.

Freddy Friedman
Freddy Friedman

Mobile advertising platform Smaato today announced that Freddy Friedman has joined as global group chief product officer.

With more than 15 years’ industry experience across digital and mobile, Friedman arrives from Glispa, where he was most recently chief product officer based in Berlin. Before that, Friedman was senior product director at Amobee, and he has also held senior positions at Mobixell and Pelephone.

“I look forward to broadening and evolving Smaato’s capabilities and bringing new products and services to market,” Friedman said.

Friedman will lead Smaato’s mobile advertising and product development strategy, and advise on app development, big data and digital media.

Ragnar Kruse, Smaato CEO and co-founder, said Friedman’s “analytical thinking, customer focus and proven track record of mentoring and driving product teams” fits with the company’s global expansion aims. 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Women to Watch 2024: Audrey Michelin, OpenX

Michelin's career is a powerful lift: She's not only the Australian national deadlift record holder but also a high-performing leader who shapes financial outcomes and lifts team dynamics.

2 hours ago

Unilever CEO: 'Spend on social will jump from 30% ...

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

2 hours ago

Google's grip on search at risk as US govt pushes ...

The US Department of Justice has doubled down on its demand for Google to sell its Chrome browser, and to stop paying partners for preferential treatment of its search engine.

3 hours ago

Jack Morton expands to Tokyo following growth of ...

EXCLUSIVE: The experiential agency appoints Mayumi Ninomiya as general manager and targets doubling revenue by 2025.