Gurjit Degun
Sep 13, 2022

Škoda reviews global advertising

Car marque is working with The Observatory International.

Škoda reviews global advertising

Škoda is reviewing its global advertising requirements as it plans on developing a new brand platform.

Campaign understands that the car marque, which is owned by the Volkswagen Group, wants to invest in its brand as it seeks to compete with more upscale rivals.

Škoda is working with The Observatory International's London team on the pitch process and is on the hunt for a shop that has an "international footprint".

The review does not impact Škoda's regional agencies. In the UK, Fallon London (now part of Leo Burnett) has worked with the brand since 1998.

A spokesman for The Observatory International told Campaign: "Škoda Global Marketing Communications is looking to appoint a long-term global creative lead agency partner with an international footprint to support its on-going sales and growth objectives.

"The review process is being handled by The Observatory International (London) on behalf of Škoda Global Marketing.

"The review impacts Škoda's global creative agency relationships only and does not impact its media agency relationship or relationships with agencies in regions or individual markets."

PHD handles VW's global media planning and buying account. It is currently up for review. PHD's contract runs until 2023.

Source:
Campaign UK

Related Articles

Just Published

4 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

5 hours ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

6 hours ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

6 hours ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.