Singapore Land Authority appoints ZOO Group & Starcom for land use initiative

SLA is a statutory board under the Ministry of Law of the Singapore Government, with a mandate to optimize the country’s land resources for the economic and social development.

The appointment will span one year, and forms a part of the agency’s wider mission to raise its profile around the work it does. The scope of the project will cover public education and social media engagement, and seeks to increase the level of engagement with Singaporeans around how spaces in the country are used.

Shirley Tay, managing director of ZOO group Singapore said the chance to wok on this initiative comes at an opportune time.

“We are writing the next chapter of the Singapore story,” she said. “Our most valuable assets are our people and we believe that as we chart our course for the next 50 years, Singapore should not be constrained by our limits, but by the boldness of our ideas, and the democracy of deeds.”

Patricia Goh, managing director at Starcom Singapore said experiences matter in enhancing lives and building brands.

“We are glad to be part of this initiative to engage Singaporeans with high-impact experiences that leave a lasting appreciation for the use of land on our Little Red Dot,” she added.