![Singapore Airlines and NYC roll out the welcome mat](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fTOUCA_Singapore_86_Digital_Screens_vertical_1080x1920_jj%5b1%5d.jpg&h=570&w=855&q=100&v=20170226&c=1)
Forgive the world for forgetting that most people are indeed welcome in the US, especially if they plan to stay temporarily and spend money.
To remind Singaporeans, NYC & Company, the Big Apple's official destination marketing company, has teamed up with Singapore Airlines for an OOH campaign that depicts Lady Liberty telling Singaporeans she 'Welcomes You. Always'.
![](http://cdn.i.haymarketmedia.asia?n=campaign-asia%2fcontent%2f2TOUCA_Singapore_86_Digital_Screens_vertical_1080x1920_jj%5b1%5d.jpg&c=0)
The tagline and in-house creative is part of a global US$20 million campaign launched in 24 markets.
The Singapore initiative with the national carrier, aimed at selling flights to New York, is valued at US$360,000 and is running in JC Decaux bus shelters along Orchard Road from January 1 to March 31.
Note: An "Ad Nut Nibble" is what Ad Nut posts on the rare occassions that Ad Nut doesn't have a lot to say but thinks the work in question is worth seeing.
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