In July last year, SIM hired DDB as the creative agency for its global education business in Singapore following a three-way pitch.
SIM Global Education (SIM GE) offers high quality academic programmes through partnerships with established international universities and institutions from the US, UK, Australia and Switzerland.
Tribal DDB currently handles UniSIM and SIM Professional Development (SIM PD). UniSIM, Singapore's first and only privately funded university, appointed Tribal DDB as creative AOR for the launch of its corporate and recruitment campaigns in December 2008.