Benjamin Li
Apr 26, 2013

Sichuan Changhong Electric calls creative pitch in China

SICHUAN - Sichuan Changhong Electric has called a creative agency pitch, with a number of 4A and local agencies attending the presentation this week.

Sichuan Changhong Electric calls creative pitch in China

An undisclosed source close to the client told Campaign Asia-Pacific that GDAD, Ogilvy & Mather and Y&R are among the agencies that have been invited for their pitch presentations in Sichuan.

The source added that the client had worked with O&M more than six years ago and since switched to using local agencies.

The state-owned company, established in 1958, has an extensive consumer electronic appliance product range, and this creative AOR pitch is aimed at rebuilding its brand image. "It is a big and interesting project with their huge product range and this has attracted us to join this pitch," the source said.

Changhong's major products are television sets, air conditioners, refrigerators and information technology (IT) products. The Company's television sets include liquid crystal display (LCD), plasma display panel (PDP), three dimensional (3D) and a series of other products.

The company is also involved in the manufacture and distribution of set-top boxes and refrigerator compressors, as well as the distribution of IT products. Its products, under the brand named Changchong, are distributed in the domestic and overseas markets.

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

3 hours ago

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.

3 hours ago

Retail media in ANZ is maturing beyond performance ...

Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.

4 hours ago

Droga5 names Tara Ford London CCO as global ...

During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.