Benjamin Li
Aug 18, 2011

Sharon Dong rejoins Hachette China as deputy GM for 'Psychologies' magazine

SHANGHAI - Sharon Dong, former publisher of the Grazia China, the weekly Italian women's lifestyle magazine, has rejoined Hachette China as deputy general manager and publisher for its 'Psychologies' magazine.

Sharon Dong, new deputy GM and publishers for Psychologies magazine
Sharon Dong, new deputy GM and publishers for Psychologies magazine

Dong (pictured) joined the team on 15 August, and is reporting to Joyce Liu, the publishing general manager.

Dong has 15 years of experience in the high-end media industry, having previously worked for Hachette China from 2004 to 2008, and helping with the launch of Psychologies magazine in 2006.

Back at Hachette China, Dong will be responsible for strategic positioning, business development and the financial performance of the Psychologies.

Over half of its readers are well-read and affluent thirty-something females in tier one cities of China. The magazine has attracted luxury brands as advertisers including Chanel, Omega, Longines, Estee Lauder, and Lancome.

China celebrity Zhou Yun is the cover girl for its September issue, which is celebrating its 5th anniversary in China.

Launched in France, Psychologies is published in 10 countries, with more than 450 million readers all over the world.

Hachette China publishes closes to 20 magazine titles in China including Elle and Marie Claire.


 

Source:
Campaign China

Related Articles

Just Published

6 hours ago

Australian Podcast Awards 2024 crowns Podcast of ...

ABC's 'Ladies, We Need To Talk' took home the top gong, alongside winners from across the country.

10 hours ago

João Braga joins Publicis Groupe Hong Kong as ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.

10 hours ago

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

11 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.