SHANGHAI – Shanghai Xintiandi has appointed Rax Marketing as its public relations partner. The latter will be responsible for brand communications and PR strategies for both the old Xintiandi mall and the newly opened Xintiandi Style.
"Xintiandi is the most pioneering fashion landmark in Shanghai," said Feng Zhiming, managing director of Rax. "We hope to help it open a new chapter with our specially designed brand strategies and creative marketing."
Xintiandi Style, the new addition to Xintiandi, was officially unveiled in November. M&C Saatchi has been in charge of the creative business since Spring 2010.
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