SHANGHAI – Shanghai Xintiandi has appointed Rax Marketing as its public relations partner. The latter will be responsible for brand communications and PR strategies for both the old Xintiandi mall and the newly opened Xintiandi Style.
"Xintiandi is the most pioneering fashion landmark in Shanghai," said Feng Zhiming, managing director of Rax. "We hope to help it open a new chapter with our specially designed brand strategies and creative marketing."
Xintiandi Style, the new addition to Xintiandi, was officially unveiled in November. M&C Saatchi has been in charge of the creative business since Spring 2010.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
