Shane Atchison appointed CEO of Possible Worldwide

"This is very much a case where the relationship between Possible and Zaaz will be greater than the sum of its parts," Atchison said. "The strengths in analytics and performance marketing that we bring from Zaaz will serve as a great complement to Possible¹s existing service offerings. I look forward to leading the agency to the next level and continue ZAAZ’s strong relationship with Wunderman."

Zaaz, which was founded in 1998, will remain a stand-alone brand. It will continue to offer analytic and search solutons with clients of other WPP agencies, particularly Wunderman, following a partnership agreement in 2006. 

The Zaaz alliance with Possible Worldwide brings the network’s global digital experts to 1,200 and adds expertise in areas including digital analytics, search, search-engine optimization, behavioral targeting and local marketing strategies. Possible Worldwide's footprint will expand, with new locations in Seattle, Portland, Chicago, and Helsinki.