possible worldwide
Kenny Powar on the transition from Blue Interactive to Possible Worldwide
SINGAPORE – Last year saw the merger of Blue Interactive with three agencies globally to form WPP's global interactive network Possible Worldwide. Kenny Powar, formerly Blue Interactive group CEO and now APAC president for Possible Worldwide, talks about how it has all played out.
Shane Atchison appointed CEO of Possible Worldwide
NEW YORK - WPP-owned digital agency Possible Worldwide has appointed Shane Atchison, chief executive officer and co-founder of Zaaz, as CEO. He succeeds Trevor Kaufman, who will become the agency's chairman. Atchinson will continue to lead Zaaz and will be based in Seattle.
WPP launches global interactive ad network Possible Worldwide
GLOBAL – WPP today announced the launch of new global interactive network Possible Worldwide, combining four of its digital ad agencies across the world.
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