Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Feb 6, 2012
Seven PR associations support AMEC study of communications measurement in APAC
SYDNEY - Aiming to encourage PR professionals to place greater importance on formal evaluation of their work, AMEC (the International Association for Measurement and Evaluation of Communication) has partnered with seven professional PR associations across the region to complete a research study on the topic.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jun 19, 2019
Why AVEs are a "bullshit" PR measurement tool
Feb 16, 2012
Measuring communication: Your opinion wanted
Feb 16, 2012
Measuring communication: Your opinion wanted
Just Published
1 day ago
Coachella: The California music festival-turned ...
Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.
1 day ago
Clicks, consent, and conscience: Marketing to the ...
With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.
1 day ago
Bats, reels, and buys: The new IPL media mix
From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
The Information
1 day ago
Omnicom Media Group consolidates influencer ...
Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.