Measuring communication: Your opinion wanted

The survey is available here.

The International Association for the Measurement and Evaluation of Communication (AMEC) has commissioned Booz Allen Hamilton to conduct the research and garnered support from seven professional organizations to support it. It plans to use the views expressed, both in the survey and at the summit, to help develop a common measurement standard for a range of PR and marketing activities.

In particular, the new research will build on the four top-ranked areas of focus from AMEC's Lisbon Agenda initiative, launched at its 2011 European summit. These are:

• Measuring the return on investment of public relations
• Creating and adopting global standards for social media measurement
• Making sure that the measurement of PR campaigns and programmes becomes an intrinsic part of the PR toolkit
• Instituting a client education programme such that clients insist on measurement of outputs, outcomes, and business results from PR programmes.

AMEC has specifically invited readers of Campaign Asia-Pacific to participate in the research.