Benjamin Li
Apr 21, 2011

SCMP's Go China series looks at China's second-tier cities

HONG KONG & CHINA - South China Morning Post (SCMP) will launch a new online and print English digest series called Go China on 26 April, focusing on China’s 10 booming second tier cities.

SCMP's Go China series focusing China's second-tier cities
SCMP's Go China series focusing China's second-tier cities

Go China, a 10-part bi-weekly series, is aimed at serving readers with China business or travel interests. The debut issue on 26 April is on Chengdu, with subsequent issues covering Chongqing, Tianjin, Hangzhou, Wuhan, Nanjing, Dalian, Shenyang, Qingdao and Harbin.

The series features the latest city news, views and updates, targeting a broad spectrum of readers, from executives in multi-national companies and financial institutes to personal and corporate investors, and from embassies and tourism boards, to business and leisure travellers.

The print version are distributed free of charge together with the South China Morning Post with the online version are accessible at Scmp.com/gochinasite.

SCMP cited it has good support in advertising with not only commercial entities, but also China Government officials and municipals.

“The world’s focus is heavily centred on China’s second tier cities, finding up-to-date insights on each of the key cities is information that is hard to come by, and even harder to find from a source you can trust,” said Elsie Cheung, chief operating officer of SCMP.

Go China allows advertisers to deliver their message to an engaged and receptive reader that’s actively looking to invest, work in or travel to these cities.”

Source:
Campaign China

Related Articles

Just Published

1 day ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

2 days ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

2 days ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

2 days ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.