Emily Tan
Dec 19, 2011

"Satanic" church billboard in NZ draws global attention

AUCKLAND - Christian church St Matthew-in-the-City has once again drawn global attention and incited debate and vandalism with a controversial Christmas billboard.

The undamaged billboard outside St Matthew-in-the-city
The undamaged billboard outside St Matthew-in-the-city

The latest billboard, which depicts the Virgin Mary looking shocked at a positive pregnancy test strip, was created by Whybin TBWA Tequila Auckland and was aimed at raising discussion about Mary's circumstances as Christmas approaches. 

Within hours of the billboard's erection, it gained attention in both local and international news such as the UK's conservative Daily Mail and Telegraph. 

Yesterday the billboard was slashed with scissors by Catholic Action Group member Arthur Skinner who then held a congregation with his group supporters outside the church, in front of the billboard where they said the rosary to atone for the "satanic billboard".

The church's response to the act of vandalism said that they wouldn't be pursuing Skinner's arrest but would "not decline restitution". "Arthur Skinner and the Catholic Action Group used our billboard, his vandalism of it, and our property this morning to gain publicity for his point of view and to further his supposedly “Catholic” organisation’s agenda. We are tired of Christian intolerence — and embarassed by it," said the statement.

In 2009, the church erected an even more controversial billboard depicting Mary and Joseph in bed with the text "Poor Joseph. God was a hard act to follow." The billboard was painted over in protest just  hours after it was put up and was denounced by the Auckland Catholic Diocese.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.