Katherine Levy
Mar 21, 2011

Sara Lee calls US$200m global media review

GLOBAL - Sara Lee is reviewing its estimated US$200 million international media planning and buying business for its bakery and beverage division.

Chat Noir is one of Sara Lee's brands up for review
Chat Noir is one of Sara Lee's brands up for review

The review focuses on seven markets in Europe, the Middle East and Africa, as well as Australia, New Zealand and Thailand. The US business is unaffected by the review.

Sara Lee has approached a number of agencies ahead of a pitch, inviting RFIs to be received in the coming week.

Internationally, Sara Lee brands include the frozen dessert Bon Gateaux and the coffee range Chat Noir.

OMD has handled Sara Lee's consolidated media account in Europe since 2006, after the business had previously been split among local agencies. A review in 2004 saw Sara Lee consolidate its £125 million US account into Publicis Groupe's Starcom.

In December, Unilever acquired Sara Lee's European body care business. And in January, it sold its international shoe business to SC Johnson.

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

9 hours ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

10 hours ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

10 hours ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.