SEOUL – Samsung has announced a creative review for its Pavv range of televisions, placing incumbent agency Innocean Worldwide Communications on alert.
Innocean was appointed to the business in December 2009, after parting with Cheil Worldwide.
The two agencies are again expected to go head-to-head again, with the Pavv creative believed to be worth approximately US$11 million. The agencies are said to be presenting in Seoul later this week.
Sources close to the review said early indications suggest the account is likely to return to Cheil.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The brand took home five Film Craft awards in total.
Now in its 32nd year, AOY has added two new AI-related categories as it recognises exceptional leadership, agencies, brands, and work across local, regional, and global markets.
Bookmark this page to watch all of the standout Grand Prix winners from the 72nd Cannes Lions Festival.
.png&h=268&w=401&q=100&v=20250320&c=1)
Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
