JAKARTA - Consumer electronics manufacturer Samsung is believed to have shortlisted creative agencies for a new product launch in the laptop/tablet category.
The three agencies understood to have been selected last week are Dentsu, Cabe Rawit and Oze.
Samsung is thought to have invited six agencies, including Fortune, Adwork and Rise, to the pitch two weeks ago. Campaign Asia-Pacific could not verify the agencies involved by press time.
The name of the new model remains confidential, but it is scheduled to be launched next month.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
