Among the agencies invited to pitch are Fortune, Oze and DM Pratama, for the new product, an SUV (sports utility vehicle) due to be launched next year. The name of the new model is still unconfirmed.
In August last year, Daihatsu handed the integrated campaign for another SUV vehicle, Terios, to Oze, following a three-way pitch which included DDB, Grey and Dwi Sapta.
The agency has handled Terios since its launch in 2006 through the umbrella campaign ‘Play your wild side’.
According to a survey compiled by Nielsen in partnership with Campaign, Daihatsu is Indonesia's fourth most popular automotive brand, behind Toyota, Honda and BMW.
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