Rovio forms EMEA and Asia-Pacific brand ad partnership team

Most recently, Tran was the EMEA general manager of Apple's mobile advertising business and was responsible for launching iAd in Europe. His 12 years of digital media and advertising experience incudes launching a digital and mobile agency for WPP in Europe and has also worked as a management consultant in the technology and media practice at Bain & Company.

“Brands and agencies in Europe and Asia want to work directly with scalable, next-generation media companies, in unique ways,” said Tran. “As a media platform, we [Rovio] have now achieved tier-one global reach and we have an opportunity to really pioneer true integrated cross-platform brand experiences.”

Rovio has also appointed Raphaelle Tripet to join Tran’s team in mid-February from mobile advertising ad network inMobi. Her prior experience includes digital ad sales at Nokia Interactive Advertising and strategic media planning at MEC.

In the US, Rovio has also added two new, experienced members to its North American Brand Ad Partnership Team in New York and Los Angeles. Betsy Flounders Novak joins as director of West and Midwest from Rhythm New Media, where she was VP of sales West. She is joined by Matt Pfeffer, the new director of the East Coast, who joins from Millennial Media.

Last May, Rovio announced that it had over a billion downloads and as of December 2012, had 263 million monthly active users. It also runs a YouTube video channel which has garnered nearly a billion views and has a lucrative merchandising arm and animation studio. 

“In a time when many companies delight in millions of app downloads, Angry Birds’ cross-platform media continuously reaches hundreds of millions of fans in a fun and engaging way," said Andrew Stalbow, EVP of strategic partnerships. With this incredible reach we are fast becoming one of the most important digital advertising destinations for global brands."