Madhavi Tumkur
Oct 27, 2010

Robbie Hills tipped to depart after short stint as Rock You GM

ASIA-PACIFIC - Group M's former regional head of search, Robbie Hills, who joined social media content distributor Rock You a mere six months ago, is said to have been made redundant from the company.

Robbie Hills
Robbie Hills

Hills was appointed as Rock You's general manager for Asia-Pacific in April this year following his resignation as regional CEO of Group M Search in January. 

Based in Singapore, Hills was responsible for overseeing the California-based company's operations across the region in markets including Singapore, Hong Kong, Australia, India and Malaysia.

He came onboard to help grow the company by linking with advertisers and brands to develop application-based social networking initiatives including advertisements and fan pages.

Industry sources have confirmed this news, with some saying that Hills was made redundant.

Both Rock You and its PR affiliate Access PR declined to comment.

Rock You has recently been in news for laying off a significant number of employees in non-gaming divisions as part of an aggressive effort to develop its social gaming business.

Although the social networks applications business will pursue advertising, it will be predominantly in the social games arena.

Related Articles

Just Published

2 hours ago

40 Under 40 2024: Yong Ping Loo, TBWA

With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.

2 hours ago

Hakuhodo announces new leadership in planned transition

A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.

3 hours ago

How AI is reshaping the dynamics of ad fraud

Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.

4 hours ago

Is CTV the new primetime for advertisers during ...

While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ Edo Fernando.