Ren Publishing to publish Hong Kong Jockey Club magazine

Although the publishers involved in the bid were not disclosed, sources indicates that Fluid and Time Out are among others that participated in the pitch.

Ren Publishing is charged to position Badges with classy and vibrant attitude. The first issue is due to launch in September. Asian In-flight Media has been appointed as the advertising sales unit for the magazine targeting the affluent segment in Hong Kong.

The new publication will carry more in-depth stories to add value for members.

Former South China Morning Post special reports editor Peng Tan established Ren in 2007. It is a full service custom publishing company based in Hong Kong.

Tan said Badges will have a sophisticated new look and user-friendly content with a renewed focus on the HKJC members.

"It will be a publication about the members and for the members," he said.