Religare awards PR account to LINOpinion

LINOpinion will be responsible for continuing to establish Religare as a globally trusted brand in the financial services domain.

Religare is one of the leading integrated financial services groups in India and across multiple international locations. It has a client base of one million and growing across the retail, wealth and institutional markets.

On the engagement of LINOpinion, Subhrangshu Neogi, director of brand and corporate communications at REL, said: “Several top Indian agencies were invited to pitch and we graded them on various parameters including understanding of the sector, strength and credibility. LINOpinion were the clear winners. Given the diverse nature of Religare’s business it was crucial to select an agency which has both depth and width to handle the full suite of our products and services.”

Ameer Ismail, executive director at LINOpinion, added: “It is our mandate to continue to build awareness of one of India’s most dynamic financial companies and we are confident of delivering the best. We hope our relationship with Religare proves to be a longstanding one.”

Last month Religare selected Ogilvy as its communication and brand partner. Ogilvy’s creative responsibilities will look after all companies that fall under the Religare umbrella including Religare Voyages, Religare Technova and Religare Macquarie. However, healthcare operations like SRL Diagnostics and Religare Wellness will continue to be looked after by Arms Communications.

Also, to support its global ambitions and forays, Religare in July signed London-based Financial Dynamics (FD) to initiate its PR activities in the UK. FD will initially be responsible for building the Religare brand with the financial media in London, although the mandate could later be extended to other geographies.