Jha’s creative partner Jaideep Mahajan (pictured left) will team up with Chraneeta Mann to oversee the agency's LG business. Mahajan was previously based in Malaysia in working with McCann and Leo Burnett from 2003 to 2007.
Sandeep Madan, executive vice-president at Rediffusion Y&R Delhi, said: "This truly is a well-deserved promotion for Deepesh and a role enhancement for Jaideep. Rediffusion has provided the creative duo with a mandate to start shaping the creative work for the office and other businesses in Delhi.”